With more than 80% of the world's population now owning a smartphone, it's essential for businesses to have a mobile-friendly website. 

Not only does this provide an optimal user experience for customers, but it also helps to ensure your website is ranked higher on a search engine. In 2016, Google changed its algorithm so that mobile-friendly websites are more likely to be ranked higher. 

This means that having a mobile-friendly website can help to get more potential customers, leading to increased profits.

What is a mobile friendly website?

A mobile-friendly website is one that is designed to be easily accessible and navigable on a mobile device. It should feature a responsive design that automatically adjusts its layout to fit the size and shape of the device being used, and load quickly without any errors. 

Additionally, it should feature easy-to-click links, intuitive navigation, and readable text that is sized to be seen clearly on smaller screens.

How to check is your website is mobile responsive?

If you want to check whether a website is mobile-friendly or not, the best way is to use it on a mobile phone and observe how easy it is to navigate. User experience is key.
You can use online tools such as Google's mobile-friendly test to get an indication of how well the website adapts to mobile devices.

Importance of mobile responsive website

Mobile responsive websites are important because they provide a better user experience for visitors coming to your website from mobile devices, allowing them to access content with ease, regardless of their device. 

As the number of people accessing websites from their mobile devices continues to grow, having a mobile responsive website is becoming more and more important in order to keep up with the competition.

1. Improved user experience: Mobile responsive websites deliver an optimal viewing experience to users, regardless of the device they are accessing the website on. The user experience is improved, because the website automatically adjusts itself to the size of the device’s screen.

2. Increased traffic: Mobile responsive websites are better for SEO, because they are easier for search engine crawlers to read and index. This can result in increased organic search engine traffic.

3. Lower development Costs: Mobile responsive websites require only one codebase, so the development costs are lower than those of a separate mobile website.

4. Easier maintenance: Maintenance costs are lower for mobile responsive websites, because they require fewer updates than those of a separate mobile website.

5. Increased conversion rates: Mobile responsive websites provide an improved user experience, which can lead to higher conversion rates.

How to make my website mobile responsive?

Having a good understanding of the features of a mobile-friendly website can make it much easier to create one. To help you out, we have outlined 15 simple steps that you can take to ensure that your website is optimized for mobile users: 

1. Design with mobile in mind.
2. Optimise page loading speed.
3. Simplify navigation.
4. Make buttons and links big enough for easy tapping.
5. Use a responsive website design.
6. Optimise images for mobile.
7. Use a mobile-friendly font.
8. Use media queries.
9. Include meta viewport tag.
10. Allow zooming.
11. Avoid using Flash.
12. Make sure your site works on all screen sizes.
13. Include mobile-specific content.
14. Test your site on multiple devices.
15. Monitor the performance of your site.


With 6 out of 10 people now using mobile to search the internet, it is essential to build a website that is optimised for mobile. The website must be easy to view on a mobile device, with appropriate font and button sizes, high quality images, and the most relevant content prioritised.

Websites that take too long to load on mobile devices or require excessive zooming and scrolling will have a higher bounce rate, meaning that people are more likely to leave the site. 

Don't wait any longer: customise your website and make it mobile-friendly to give your business a boost!
David Cejas
David is a full stack developer and managing director of Studio Quatro. With over 9 years of experience in digital marketing, web design and development, he is an expert in the field. He has a passion for helping businesses reach their goals through innovative solutions.